There are many forms to promote a car aside from the presentations in the halls, the traditional publicity in various means or the typical campaigns of viral marketing. And it is already known that the human mind enter the things to him by the eyes. For that reason, the store of Fiat in London is a clear reflection of which it means "to happen and to remain alongside watching." With "pop" design of the Sixties, this new space of the Italian mark in the English capital sample silverplated between white and reflected tones to its new small great star, Fiat 500. In the first plant of the store they appear most of the cars next to a small gift shop, where they are possible to be bought from purses to USB memories in form of miniatures. In the inner plant, the space is designed to make presentations and small celebrations. In this plant Workpop Fiat 500, a compilation of accessories in tests for the mini ones can be seen created by young designers.
These accessories can be voted by the public and the winner will take place in rounds. Leaving part to the "dowries" of the store, its design is very showy and it at least deserves to enter and to throw a look.
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